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HOW TO KEEP & CULTIVATE GREAT CUSTOMERS By: Carolyn Gray Vehicle Service Pros For any business owner in any industry, it should always be about the customer. For repair shops, understanding how to get and keep a customer is one of the primary lessons they must learn for success. or any business owner [...]
COUNTING CARS: IS MORE BETTER? By: John Burkhauser Motorage Magazine Many shop owners and managers believe that raising their car count is the path to success. More vehicles in and out, the more money is to be made. It can work this way, too, but I suggest that looking at and tweaking your service processes that [...]
Why Replace Both Calipers When Just One Goes Bad? Andrew Markel, Brake & Front End Magazine Are you ever doing the customer a favor by just replacing one caliper? The thing that you have to keep in mind is that both calipers, on a front or a rear have both traveled the same [...]
ATTN TECHS & SHOP OWNERS: Let Your Customers Know Their Rights! "They can have their vehicles maintained by their trusted independent technician using high quality non-original equipment parts without fear of voiding their new car warranty.” FTC Warns Hyundai for Magnuson-Moss Violations The Shop Magazine by The Shop staff The Federal [...]
USE THESE STRATEGIES TO SUCCESSFULLY MARKET YOUR SHOP TO MILLENNIALS Motor Age Magazine by Tim Ross You’ve probably heard countless times that the way to a millennial’s heart is through his phone. While that’s true to a large degree, focusing solely on millennials’ digital habits fails to account for [...]
THE IMPORTANCE OF SELLING FUTURE REPAIRS AT CAR DELIVERY Motor Age Magazine by Bob Cooper If you want to generate more repeat business, then there are a number of things you will need to do. You’ll need to deliver an extraordinary value, exceed your customers’ expectations at every touch [...]
KEEP AN OLD CAR RUNNING AND YOU'LL SAVE A FORTUNE! USA Today by Pete the Planner Peter Dunn ARE YOU IN THE HIGH-MILEAGE MAFIA? We’re 400 miles away from the odometer hitting 200,000 miles on one of our vehicles and 300 miles away from hitting 135,000 on the [...]
MEASURING FINANCIALS: INTERNAL OPERATING STATEMENT ELEMENTS AND ANALYSIS Motor Age Magazine by Bob Greenwood Too many shops do not monitor their business on a regular basis with a full analytical Financial Statement. The facts speak for themselves that “If you can’t measure it, you can’t manage it.” Operating a modern shop today by [...]
Shocks And Struts: Often-Overlooked Replacement Opportunities Counterman Magazine by Larry Carley With the average vehicle age at 11.6 years, there are a lot of chassis parts nearing the end of their useful service – and many that have exceeded that life. Yet people keep driving on worn springs, shocks and struts because they [...]
What Causes a Car Battery To Fail? Counterman Magazine by Larry Carley In spite of all the advances in automotive technology in recent years, one item that hasn’t changed much over the years is the 12-volt wet cell lead-acid storage battery. It’s pretty much the same basic design that’s been around for over [...]
